Consumer Behavior

Building Marketing Strategy

Del I. Hawkins, Rodger J. Best, Keneth A. Coney, Amit Mookerjee

general

Publisher

Tata McGraw Hill Education Private Limited

Place of publication

New Delhi

Year

2004

Edition

9

ISBN-13

9780070600867

ISBN-10

0070600864

DDC

658.834

Notes

Includes Index

Copies (1)

Barcode	Campus	Location	Condition	Status
UOE1000001335	ariyappatta	General	excellent	Available