Marketing Management
A South-Asian Pespective
Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileshwar Jha, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
general PublisherDorling Kindersley( India) Pvt LtdPlace of publicationNew DelhiYear2013Edition14ISBN-1397881317671160ISBN-108131767167DDC658.8 KOTSubjectsManagement, Marketing, AdministrationNotes
Includes an Appendix, Glossary and an Index
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