Marketing Management a South Asian Perspective
Philip Kotler, Kevin Lane Keller, Abraham Koshy & Mithileshwar Jha, Kevin Lane Keller, Abraham Kashy, Mithleshwar Jha
general PublisherDorling Kindersley( India) Pvt LtdPlace of publicationNew DelhiYear2009Edition13ISBN-139788131716830ISBN-10813171683XDDC658.8 KOTSubjectsManagement, Marketing, AdministrationNotes
Includes a Glossary, Image credits and Index
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