Private Label Strategy

How to Meet the Store Brand Challenge

Nirmalya Kumar, Jan-Benedict E.M. Steenkamp

general

Publisher

Havard Business School Press

Place of publication

Boston

Year

2007

ISBN-13

9781422101674

ISBN-10

1422101673

DDC

658.827

Notes

Includes Index and Notes

Copies (1)

Barcode	Campus	Location	Condition	Status
UOE1000006446	ariyappatta	General	excellent	Available